The Treehouse + The Cave

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Wednesday, March 16, 2005


I'd like to open a bar called Quietly.

I haven't given any thought to the marketing. The aesthetics. The location. I've only thought about the sound. In opposition to nearly every club, every dive, Quietly would be silent. Employing computer-controlled noise-canceling technologies in addition to traditional acoustic architecture, the bar would be divided into several discreet sound zones, each completely auditorilly isolated from the next; each only large enough to accommodate a single party. There would be several larger zones to house parties of 4 or more. However, the majority of the space would be devoted to zones meant for 4 or less. While in one of these private zones clients would have the choice of utter silence, only hearing the sounds they themselves make (clothes rustling, their own breath and voices), or their own soundtrack provided by a client's iPod (Quietly would provide iPod docks and personal volume controls seamlessly integrated into the tables within each private zone).

The bar would initially attract audiophiles and people in need of the privacy inherent in a dynamically controlled sonic environment (if each zone is completely isolated from the next, clients would have absolute security within their zone, free of the worry that others are listening), but would eventually catch on with the general public. The experience of socializing in silence would not be initially comfortable to some however, and would likely feel strange to clients normally bombarded by city noise. Comfort with the experience would grow after a couple visits though, eventually enveloping clients in its purity, winning them as customers. The silencing of all background noise would make for a simplified and serene setting in which amazingly well-remembered conversations, debates, and romances would coalesce.

I'm confident that the public, and consequently, the media would latch onto the concept, heralding it as being on the edge of a new macrotrend (people seeking less stimuli, reverting to more "human" and "simple" experiences in a hyper-stimulating postmodern world) and that Quietly would provide the public with much needed, and much desired escape.

Blogger Mick thought:

A library, like the ones we grew up with, complete with servers (human and machine)!

March 17, 2005 at 8:49 AM - Comment Permalink  

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