Just now, upon watching the video record of Graffiti Research Lab's first project, I sincerely thought to myself, "This, is beautiful".
Then immediately afterward, "Why didn't I think of that?"
Which I think I meant quite literally--I'm intimate with all the materials and ideas being drawn from here, I could talk Flavin and neodymium, open-source and installation, all day. The elements at work just never coalesced into this manifestation for me.
Thank god they did for fi5e and Resistor. This is inspiring work--the kind of easy brilliance that makes me proud to have found my profession. Thankful too, that communities like Eyebeam/Openlab and Instructables exist and are beginning to thrive.
I might also add, playing off of Sony's Bravia ad is shrewd. Perhaps more intelligent however, is the choice of location--Jim Kempner Fine Art on the corner of 23rd and 10th, an icon in many ways.